Starry — samarussell

Starry

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Production Designer | 2024

Logline: A seasoned paramedic is paired with a rookie EMT, who makes numerous mistakes in this high-stakes comedy as he tries to prove himself.

Starry — Project Overview

For Starry Soda’s high-energy action campaign, I fully designed and transformed the ambulance set, overseeing every prop, effect, and design element to ensure they functioned perfectly during shooting. I added life and motion to the environment, carefully integrating set elements with the actors and camera movements to enhance each scene’s energy. Collaborating closely with department heads, I made certain all aspects of the production flowed seamlessly on set, maximizing the visual impact and ensuring the Starry branding was naturally woven into the action. Every detail, from the placement of props to the timing of effects, was crafted to elevate the narrative and create a dynamic, immersive world.

Writer & Director:

Producer:

1st AD:

2nd AD:

Script Supervisor:

Cinematographer:

1st AC:

2nd AC:

DIT:

Gaffer:

Key Grip:

Best Grip:

Dolly Grip:

Grip:

Production Designer:

Art Director:

Costume Designers:

Hair & Makeup:

Editor:

Colorist:

Motion Designer:

Sound Designer:

Sound Mixer:

Boom Operator:

Production Assistant:

Still Photographer:

Cast:

Paramedic:

EMT:

Patient:

Process & Build Work

Overview of my process

The ambulance was transformed into a high-energy setting for a Starry Soda advertisement. Every detail, from the placement of props to the subtle branding touches, was carefully designed to feel authentic while supporting the chaotic action of the scene. Sketches over the raw space guided how the environment could be reshaped, and the interior was dressed to capture the intensity of the moment. Working closely with the director and cinematographer, the design aimed to heighten the visual impact of each shot while keeping Starry Soda naturally at the heart of the story.

Behind the Scenes

Inspiration & References